The phrase "skirting the edges of anti-discrimination laws" is used in this context to explain how employers are barely avoiding lawsuits by saying that they're hiring people that project the image of the company/brand. While it might seem like discrimination to not hire someone based on how they look, it's not a crime to try and sell the company image through its employees.
Going for the Look, but Risking Discrimination
By STEVEN GREENHOUSE
Published: July 13, 2003
"Going For the Look, But Risking Discrimination" New York Times
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